Nir Eyal

It's not your resources, although that helps.

It's not your skill set.

Skills can be learned.

The biggest predictor of whether you will meet one of your goals is whether or not you quit.

Simple as that.

Those who persist are much more likely to reach their goals.

Those who quit 100% will not reach their goals.

So what if we had some kind of magic potion, some kind of intervention, some kind of way to flip a switch in our minds, just like these rats in this study that unlocked this incredible persistence of 240 times more persistent that these rats went from 15 minutes to 60 hours.

And so the question becomes in all of us,

Where are we quitting at 15 minutes when really we have 60 hours of persistence within us?

And so that's what I reveal in the six years of research I did on this book.

That's really the thing that changed my life.

So I think self-determination theory is downstream of what I'm talking about.

Self-determination theory is the why.

Why do we sustain our motivation?

It's because we're seeking mastery.

We're seeking autonomy.

We're seeking relatedness.

My question is a little different.

My question is, why is it that no matter what we want, let's call those three things the benefits.