Nir Eyal

Okay.

I'm looking for a mastery experience.

I'm looking for autonomy.

I'm looking for relatedness in some form or another.

And that's what Desi and Ryan say are these long-term motivators that are much more motivating than intrinsic motivators.

These are intrinsic motivators.

They also know that there's extrinsic motivators, like doing things for some kind of ends rather than the means.

So there's lots and lots of different things we want.

I would group all those in terms of benefits.

Okay.

I want a close relationship with my spouse.

I want to feel like I'm important at work.

I want to accomplish a big project.

All these things.

We call those benefits.

Now, you would think that to get those benefits, we have to do a behavior, right?

Some kind of behavior needs to happen.

And my perception, I think most people's perception of motivation is that as long as I know what I want, and as long as I know how to get what I want, well, I'll just do it.

That is demonstrably false in all of our lives.

Don't we all know what to do and why we should do it?