Nir Eyal

Should I do this?

Most of what we do day-to-day is not, we're not thinking about these factual-based questions all day long.

What's really practical, I think, in my life is decoupling the need for my beliefs to have the bar of proof of a fact.

that most of the decisions I make in my life, I'm making based on these beliefs because they are predictions about the future.

All of these day-to-day questions are based on what will happen.

And so this isn't based on the laws of physics, not the laws of nature, it's based on a belief.

And that belief, where does that live?

It lives up here.

So things like it's too late.

I don't have enough time.

That's probably the most common limiting belief I hear all the time is there's no time.

I'm not ready.

This is hard.

Right?

These beliefs, so it might be important to talk about why are beliefs even important in the first place?

Right?

Why do we need them?

So when we look at what is the most important factor on whether you will achieve your goals, right?

Who achieves their goals and who doesn't?

Turns out it's not intelligence, although that helps.