Nir Eyal
👤 SpeakerAppearances Over Time
Podcast Appearances
It's not resources, although that helps.
The most important determinant of whether you will reach your goals, it's not even information.
It's not knowing the right answer.
I mean, we're swimming in information.
If you don't know the answer to something, Google it, ask ChatGPT.
The answers are there.
Read a book about it.
The answers are out there.
The problem is not that we don't know or that we don't have enough resources or that we don't have the right skills.
We can learn these things.
The problem is persistence.
It's as simple as that.
That the number one factor to determine if you will achieve your goals is whether or not you quit.
Of course it is.
Because when you quit, 100% of the time, you will not reach your goal.
Now, it doesn't mean that quitting is always the wrong thing.
But persistence turns out to be the most important factor.
Now, if we know that, let's go a layer deeper.
What...
What allows us to persist?