Nir Weingarten

And also it's a very underserved market.

I think that it hasn't been really disrupted since the early 2000s.

with the first marketing automation platforms, more or less, we're doing the same thing when it comes to marketing automation since, right?

We have user customer journeys.

We built state machines.

We send out blast emails.

Exactly the same.

We have very GUI today and some more features, but the concept is the same.

So it's underserved market.

And lastly, I would say as a data scientist, it's a place where you have a lot of data.

So when you're talking about your CRM, if you're a B2C company, a B2C enterprise, you have a lot of data about your clients and you know what they bought, you know when they bought it, and you know what device they're using.

Is it an Android or an iPhone or a desktop?

Are they yahoo.com, hotmail.com, Gmail users?

What's their zip code?

And because they did a purchase and if you know their zip code and that's your data, you can also infer other information about them and you can use that rich, rich data to give them content that would work so much better and be so much more intimate and engaging for them and give them such a better experience.

And that data today is almost non-utilized at all.

And it allows us to build a great product, a great technology, and then also a moat around that.

Thank you.

Thanks for the question, Brian.

I think it's spot on.