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Nir Weingarten

πŸ‘€ Speaker
205 total appearances
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Podcast Appearances

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

Well, I think reinforcement learning is something that's very intuitive to understand because

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

It's very similar to how we as people go about the world.

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

And I'll just give a very crude example.

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

So imagine a baby is born and that baby crawls around the world and starts to discover it.

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

And they don't know anything about the world yet.

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

So they explore their environment and they try out different stuff.

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

And then the baby crawls around the floor and finds a piece of candy.

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

And so maybe it's on a plate because he doesn't pick the candy off the floor, but he finds a piece of candy and the baby tastes it and it's sweet and it's tasty.

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

And the baby has been rewarded by this experience.

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

And the next time they'll see a piece of candy, they'll try to eat it.

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

And the next day, say that baby roams about and then they found a slice of lemon.

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

And they see the lemon, they try it out and the lemon is sour and they don't like it.

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

It's not tasty.

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

So the next time the baby sees a lemon, they're not going to try it.

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

That is reinforcement learning.

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

And as very brutally.

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

And what do I mean by that?

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

I mean, you have some sort of autonomous agent.

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

In this case, it's a toddler.

The Digital Executive
Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

You let them explore their environment, which is try out different foods.