Nir Weingarten

And mostly it comes about around 100,000 people on the list that gets the content, the emails, the SMS.

The bigger the list is and the faster we can learn and the more iterations we can make.

And we started off in retail because it's just a market that's very early.

It has a lot of early adopters and it's easier to build a product there.

But as we went, we expanded to other verticals, which are in many cases bigger.

And I talked to...

So this is a quote from a CRM manager for one of the biggest banks in North America.

And he told me this, he told me, you know what we do at this bank, we do two things.

We need to very quickly compute the interest we give you on a loan.

And we need to keep you from going to the other bank across the road because they have exactly the same, the same algorithms to give you to compute your interest.

So I think in many B2C services and B2C enterprise companies, retention is a very, very important aspect of business.

And it can be very, very profitable for these businesses to improve their messaging to their clients.

So basically, we would like to work with brands that are companies that are as large as possible.

And also that retention is a big channel for them.

In many cases, you'd see revenue from retention reaching as high as 60%.

And we generate approximately between 20 and 40% uplift on that.

So that can be very, very impactful, especially for bigger companies.

I think to break it down like you did on the technical level, we're there.

We weren't there a year ago, but we're there today.

And today we create end-to-end emails and SMS to some of the biggest brands in the world.