Nir Weingarten

And we do the complete email.

We do the creatives.

We keep the brand.

We keep compliance.

We keep everything there.

And we do that with our proprietary tech stack.

So technology-wise, we're there.

And commercially, which maybe is the biggest thing,

I think the best analogy here is Jeffrey Moore's Crossing the Chasm.

Did you ever get a chance to read that book?

I have not.

I would really recommend it.

One of my favorites.

So Jeffrey tells us that in evolving markets, there's always an early market and a late market.

Early markets are attributed by early adopters of technology.

These are people in organizations that are either visionary by their character or really sick of the opportunity to advance using technology.

So right now, since the technology is pretty early on, despite that it's working, it's still an early market technology.

It's still for people that like to adopt new technology.

It's still the people that say, I'm going to get AI in the organization and really, really mean it.

Okay.