Nir Weingarten

You cross over the other side to the mainstream, to the early majority where most of the market sits.

You just need more time to amass masses of the early adopters.

So that's at least the thesis in Crossing the Chasm, which I really connect to.

Think of iPhone users, 2008, right?

So the iPhone was very, you know, it was a niche back then.

Not everyone had an iPhone.

I had a Motorola.

Some people had a Nokia, but then everyone had an iPhone and it happened like real quickly.

Or think of Salesforce.

So imagine Salesforce coming out as a product and you have Mark Benioff telling people they need to put their CRM data in the cloud in someone else's server.

No one wanted to do that.

That was crazy.

I would put my precious CRM data.

People had that on-prem.

People had a box in their office.

that had the data inside.

And now when you think of it, how crazy does that sound?

For someone to have a server in their office with the CRN data in there and they have like a proprietary software to use that.

So it's just another time until the market reaches there.

And lastly, culturally, like you said, there's a great term I read about.