Noah Labhart

Matt Pierce has been a tech guy for his entire 17-year career. Coming out of grad school, he started out in healthcare tech for a decade or so. Eventually, he started down the path of being an entrepreneur. He's married with three daughters, two in third grade and one that is two years old.

He mentioned the entrepreneurial dilemma of picking three of the five life choices, family, business, sleep, exercise, and friendships, and notes that his three are family, business, and sleep. After spending nights and weekends burning the midnight oil on a healthcare tech solution, Matt sat down with a prospective client and did the best pitch he'd ever done.

He mentioned the entrepreneurial dilemma of picking three of the five life choices, family, business, sleep, exercise, and friendships, and notes that his three are family, business, and sleep. After spending nights and weekends burning the midnight oil on a healthcare tech solution, Matt sat down with a prospective client and did the best pitch he'd ever done.

He mentioned the entrepreneurial dilemma of picking three of the five life choices, family, business, sleep, exercise, and friendships, and notes that his three are family, business, and sleep. After spending nights and weekends burning the midnight oil on a healthcare tech solution, Matt sat down with a prospective client and did the best pitch he'd ever done.

The client's feedback was that it didn't solve her real problem, which was turnover. and which, in her opinion, boiled down to money. He realized that America is in the grip of an affordability crisis, with 230 million Americans living paycheck to paycheck, making it challenging to make ends meet, much less cover any unexpected expenses that come up.

The client's feedback was that it didn't solve her real problem, which was turnover. and which, in her opinion, boiled down to money. He realized that America is in the grip of an affordability crisis, with 230 million Americans living paycheck to paycheck, making it challenging to make ends meet, much less cover any unexpected expenses that come up.

The client's feedback was that it didn't solve her real problem, which was turnover. and which, in her opinion, boiled down to money. He realized that America is in the grip of an affordability crisis, with 230 million Americans living paycheck to paycheck, making it challenging to make ends meet, much less cover any unexpected expenses that come up.

After chatting with the client and a mentor, Matt uncovered the best potential solution for financial stress by providing a debt-free solution for employees to access earned wages and a flexible solution for employers to strengthen their workforce. This is the creation story of Immediate.

After chatting with the client and a mentor, Matt uncovered the best potential solution for financial stress by providing a debt-free solution for employees to access earned wages and a flexible solution for employers to strengthen their workforce. This is the creation story of Immediate.

After chatting with the client and a mentor, Matt uncovered the best potential solution for financial stress by providing a debt-free solution for employees to access earned wages and a flexible solution for employers to strengthen their workforce. This is the creation story of Immediate.

Let's jump into the MVP then. So that first product you built, right? You thought on it for a month, you got the feedback, you thought on it for a month and you decided, okay, I'm going to go out and I'm going to attack this. Tell me about the first product. How long did it take you to build and what sort of tools did you use to bring it to life?

Let's jump into the MVP then. So that first product you built, right? You thought on it for a month, you got the feedback, you thought on it for a month and you decided, okay, I'm going to go out and I'm going to attack this. Tell me about the first product. How long did it take you to build and what sort of tools did you use to bring it to life?

Let's jump into the MVP then. So that first product you built, right? You thought on it for a month, you got the feedback, you thought on it for a month and you decided, okay, I'm going to go out and I'm going to attack this. Tell me about the first product. How long did it take you to build and what sort of tools did you use to bring it to life?

You talked about choosing the antiquated payroll because that was what your first customer was using. So that's a decision and a trade-off you had to make. They're like, we're going to go target this because that's what they got.

You talked about choosing the antiquated payroll because that was what your first customer was using. So that's a decision and a trade-off you had to make. They're like, we're going to go target this because that's what they got.

You talked about choosing the antiquated payroll because that was what your first customer was using. So that's a decision and a trade-off you had to make. They're like, we're going to go target this because that's what they got.

I'm curious if any of the regulatory investigation or anything like that caused any more trade-offs and decisions that you had to make as far as how you were going to build the product.

I'm curious if any of the regulatory investigation or anything like that caused any more trade-offs and decisions that you had to make as far as how you were going to build the product.

I'm curious if any of the regulatory investigation or anything like that caused any more trade-offs and decisions that you had to make as far as how you were going to build the product.

So with the MVP, you got immediate pay. You started with an antiquated payroll, but then you started hooking up payrolls after that, pulling in feeds of information. I hear all that. What I'm curious about is how did you progress the product from there? And how did you mature it and put that kind of in a box? How did you build your roadmap?