Noah Labhart

And when you get a chance, leave us a review. Both things help us out tremendously. And thanks again for listening.

And when you get a chance, leave us a review. Both things help us out tremendously. And thanks again for listening.

And when you get a chance, leave us a review. Both things help us out tremendously. And thanks again for listening.

This is Code Story, a podcast bringing you interviews with tech visionaries who share what it takes to change an industry, who build the teams that have their back, keeping scalability top of mind, All that infrastructure was a pain. Yes, we've been fighting it as a group. Total waste of time. The stories you don't read in the headlines. It's not an easy thing to achieve.

Took it off the shelf and dusted it off and tried it again. To ride the ups and downs of the startup life. You need to really want it. It's not just about technology. All this and more on CodeStory. I'm your host, Noah Labpark. And today, how William Neal is enabling you to save all your shopping fines in one place, simple and stress-free. This episode is sponsored by Speakeasy.

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William Neil had an interesting childhood in New Zealand, rooted in being an entrepreneur. As a kid, he helped write business plans with his parents or build makery stuff for projects. Living this type of childhood combined with the creativity of music started a lifelong trend of building businesses and products.

He's always longed for a flexible life to keep him present for his young family and to allow for the option to travel. He loves spending time with his kids on the beach and exploring the country as a family. William and his co-founder met in a coffee shop in London. As they were chatting about prior projects, they figured out there was a lot of overlap in the things they were interested in.

Eventually, they returned and built some solutions together. And off the back of a prior wish list project, they decided to make an online shopping cart to end all others. This is the creation story of Basket.

Tell me about that MVP. So that first version of the product you built, how long did it take to build and what sort of tools were you using to bring it to life?

This message is sponsored by SnapTrade. Link end-user brokerage accounts and build world-class investing experiences with SnapTrade's unified brokerage API. With over $12 billion in connected assets and over 300,000 connected accounts, SnapTrade's API quality and developer experience are second to none. SnapTrade is SOC 2 certified and uses industry-leading security practices.

Developers can use the company's official client SDKs to build investing experiences in minutes without the limitations of traditional aggregators. Get started for free today by visiting snaptrade.com slash codestory. This episode is sponsored by Speakeasy.

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Visit speakeasy.com slash codestory to get started and generate your first SDK for free. So then you've got that MVP, you got it to your launch version, you release it and you're getting some traction. Like it worked and you're excited about it. Tell me about how you progress the product from there and matured it.

And I think to wrap it in a box a little bit, what I'm looking for is how you went about building a roadmap and how do you decide, okay, this is the next most important thing to build or to address with Baskin.

Okay, so I'm curious about team. And I heard you mention, you know, your co founder and other folks, and then also shopping some agencies in the early days. And I'm curious if that has changed or evolved. But tell me about team. I'm curious about how you built it. And what do you look for in those people to indicate that they're the winning horses to join you?

This message is sponsored by SnapTrade. Link in-user brokerage accounts and build world-class investing experiences with SnapTrade's unified brokerage API. With over $12 billion in connected assets and over 300,000 connected accounts, SnapTrade's API quality and developer experience are second to none. SnapTrade is SOC 2 certified and uses industry-leading security practices.

Developers can use the company's official client SDKs to build investing experiences in minutes without the limitations of traditional aggregators. Get started for free today by visiting snaptrade.com slash codestory. This message is sponsored by QA Wolf. If slow QA processes bottleneck your software engineering team and you're releasing slower because of it, you need a solution. You need QA Wolf.