Noah Laphart

Mesmo integrates with platforms like Datadog, Dynatrace, and Open Source Stacks, giving teams more control without adding operational overhead.

This is especially useful for platform engineers and SREs supporting complex, distributed systems where context and speed matter.

To see how active telemetry works in practice, get a demo at mezmo.com slash codestory.

That's M-E-Z-M-O dot com slash codestory.

Today's episode is brought to you by dot tech domains.

And this one hits close to home.

Back in 2016, when I was building my own tech startup, I went on the hunt for that elusive.com.

Looked high, looked low, and guess what I found?

Nothing.

What I did find cost me an arm and a leg.

So I did what every founder does under pressure.

Threw in extra letters, settled for the less than optimal name.

And here's what I wish someone had said to me back then.

Noah, you're building a tech startup.

Just get a .tech domain.

Tech startup, .tech domain.

It could not be more obvious.

It tells investors, customers, and anyone who looks at your website, really, that tech is at the core of your build.

And I've kicked myself plenty since, especially when I see the clean and sharp names tech companies have landed on .tech.

Nothing.tech, 1x.tech, Aurora.tech, CES.tech, Ultra.tech, Alice.tech, Neon.tech, Blaze.tech, Pi.tech.