Noah Neiman

we were getting back up to our pre-pandemic numbers and some studios were actually doing better, but there was still that uncertainty. We had been told, you know, we're open, we're closed, 50% capacity, 30% capacity, social distancing. I mean, I remember filming in a, this is a group fitness, a live experience.

we were getting back up to our pre-pandemic numbers and some studios were actually doing better, but there was still that uncertainty. We had been told, you know, we're open, we're closed, 50% capacity, 30% capacity, social distancing. I mean, I remember filming in a, this is a group fitness, a live experience.

I remember filming like a podcast style audio to play over the loudspeaker so two customers could sit in the physical space while the workout and the trainer played over the audio. But that's what I'm saying. We're fighters. We learned how to pivot. I mean, talk about knuckle therapy. I apply a lot of fighting principles into my entrepreneurial and personal life because we had a pivot.

I remember filming like a podcast style audio to play over the loudspeaker so two customers could sit in the physical space while the workout and the trainer played over the audio. But that's what I'm saying. We're fighters. We learned how to pivot. I mean, talk about knuckle therapy. I apply a lot of fighting principles into my entrepreneurial and personal life because we had a pivot.

So we launched a digital channel called Rumble TV, which helped us gain international viewership. So now everybody across the world, not just

So we launched a digital channel called Rumble TV, which helped us gain international viewership. So now everybody across the world, not just

nationally knew about rumble and that garnished the attention of exponential fitness so we at the time again we didn't have as big of a runway in a war chest but we had this incredible brand so we needed to add gasoline to the fire so i would say that it worked out because but that was never our goal.

nationally knew about rumble and that garnished the attention of exponential fitness so we at the time again we didn't have as big of a runway in a war chest but we had this incredible brand so we needed to add gasoline to the fire so i would say that it worked out because but that was never our goal.

So sometimes you just got to roll with the punches and we rolled with the pandemic punches, so to speak. And that led us to negotiations with Exponential. And now they've kept our signature stores, but we've rolled out this boutique model, which is the big signature stores in New York, LA, San Francisco, DC, Philly, Chicago, Those are 6,600 square foot flagship stores.

So sometimes you just got to roll with the punches and we rolled with the pandemic punches, so to speak. And that led us to negotiations with Exponential. And now they've kept our signature stores, but we've rolled out this boutique model, which is the big signature stores in New York, LA, San Francisco, DC, Philly, Chicago, Those are 6,600 square foot flagship stores.

That's where the soul of the brand is really built in these big cities. And then we scaled out the franchise model, which is a 2,200 square foot, smaller footprint, a little bit more financially digestible for these franchisee owners. And my job now is to keep that soul alive as much as possible as we scale. So it was a way where we could, again, for me, I wanna bring this to every household.

That's where the soul of the brand is really built in these big cities. And then we scaled out the franchise model, which is a 2,200 square foot, smaller footprint, a little bit more financially digestible for these franchisee owners. And my job now is to keep that soul alive as much as possible as we scale. So it was a way where we could, again, for me, I wanna bring this to every household.

I wanna bring it to every neighborhood because I know the emotional and physical and the benefits that it brought to me. So I want this everywhere.

I wanna bring it to every neighborhood because I know the emotional and physical and the benefits that it brought to me. So I want this everywhere.

So then you go from 14 to 80-ish. Yes. And then, Al, you've got potentially 200, 250 locations on the horizon. What changes in a corporation when you start to get from the crew, right? The crew that's building 14 locations that you can name them all to becoming a large-scale corporation? Yeah.

So then you go from 14 to 80-ish. Yes. And then, Al, you've got potentially 200, 250 locations on the horizon. What changes in a corporation when you start to get from the crew, right? The crew that's building 14 locations that you can name them all to becoming a large-scale corporation? Yeah.

You use a lot of corny office jargon, I'll tell you that. Thank you. Yeah. No, but it's necessary. I get it. Listen, we got SOPs now. Before when it's 13 and then your boy's just doing some cool things like- You can't spell SOP. Yeah, that's what I'm saying.

You use a lot of corny office jargon, I'll tell you that. Thank you. Yeah. No, but it's necessary. I get it. Listen, we got SOPs now. Before when it's 13 and then your boy's just doing some cool things like- You can't spell SOP. Yeah, that's what I'm saying.

So like, you know, now you just have to have much more structure or, you know, you're going to end up like McDonald's selling hot dogs, you know, at the McDonald's. And obviously there's going to just inherently be some dilution, but it's- To me, my main mission is to keep it as authentic as possible so that we honor the original promise of what Rumble was built off of.

So like, you know, now you just have to have much more structure or, you know, you're going to end up like McDonald's selling hot dogs, you know, at the McDonald's. And obviously there's going to just inherently be some dilution, but it's- To me, my main mission is to keep it as authentic as possible so that we honor the original promise of what Rumble was built off of.