Noah Neiman
speaker
160 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Noah Neiman’s voice in public audio — every appearance, attributed to the second.
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Appearances
So, I created a space where no matter how you're feeling and what's going on in your individual life, you know that you can come to rumble and like I said, you can get out of your own head. You can get out of that basement where I was and you can find yourself catching yourself in the mirror and smiling. Maybe for the first time that week or that day.
But if I can kind of scale that feeling, then I know the business is going to be rooted in something that's positive and I know that it's going to last.
So let's say there's someone out there that's a personal trainer and they want to raise their price, but they don't know how they're charging 60 bucks a session, but they want to charge 80 or a hundred or maybe even more. How did they talk to their clients? How do they build their brand? How can they justify and value to raise their price from let's call it 60 to 80?
Well, listen, I mean, there's a reason why, you know, an Hermes bag is pricier than, you know, the Ikea shopping bag, although Balenciaga did turn that Ikea bag into a month. But anyway, that's capitalism, baby. You have to give the value and not just give that value, you have to be a storyteller.
So you have to, and you talk about this a lot, you have to put your value out into the universe consistently. You know, Steve Jobs famously said in a Pixar meeting with executives that, The world is ruled by storytellers. Your profession is going to be ruled by the storytellers of it.
So if you can show how your energy is infectious and how you're going to be reliable and show up and how you've amassed all this energy that's going to get your clients to the goals as quickly as possible. And to be honest, you got to be a person that somebody wants in the room no matter what the profession is. So if you're putting out your brand consistently... people are gonna see that value.
You should never have to manipulate your way into a higher billable rate. You should be so undeniably good and position yourself as a premier product or service by who you're associated with. It helps if you have the celebrity clientele, but it's not necessary, but obviously it does help because everybody wants You know, the trainer that is in their favorite sitcom. Who's getting trained by them?
They look great. Who's Jessica Alba's trainer? I want them. So that helps. But again, it's not necessary. But what you do have to do is, again, tell your story consistently and show, not just tell, show people why you're more valuable than anybody else.
So someone's building up their career and they want to stand out. There's tens of thousands, hundreds of thousands of personal trainers. How can they make themselves stand out if they want to become a more known personal trainer?
You get tattoos, you get a nice watch, you get a beautiful dog. No, you, to be honest, you just, you got to know yourself. They always, you know, people are always like, you got to know your customer. And Yeah, identify your customer. But you have to know yourself.
And if you know yourself and you present yourself to the world, again, consistently and with energy and passion, you'd be so surprised at what you naturally attract as opposed to being insidious and trying to, again, I call it manipulation, manipulating people to work with you or deal with you. So you should create a...
personality and a presence in an educational wheelhouse that's so undeniably powerful that it ain't what you say, it's how you say it. So if you can be confident in that, you're going to stand out naturally.
Can a personal trainer become bigger than the gym that they work at?
Absolutely. I mean, it happened to me. So, I mean, I'll shout out Barry's Bootcamp because I would never have a platform. That's the gym I was talking about before. I would never have had a platform. But it was that. It was a platform. And now I chose to work seven days a week. I chose to make sure that I was in the right rooms with the right people.
I remember teaching a Saturday class with this guy, Michael Rourke, who was the founder of Hudson Media. And I made sure that, you know, I always took care of everyone, but I really made sure to take care of the people that I needed to take care of. He was a big producer.
And I didn't expect anything, but I just made sure to always make sure that his Saturdays with me, those Saturday mornings at 7 a.m., he was walking out buzzing. And then one day I get a call, hey, I'm filming this series for GQ. Never been on camera before. I'm filming this series for GQ called Fighting Weight. Would you want to be in it?
But if I had tried to manipulate him into, all right, I'm going to see how I can finesse myself into getting into this show, it never would have happened. It would have come off as disingenuous. So I believe the podcast right before, it talks about, Give that value. I chase relationships and not checks, where I think a lot of people go wrong. And it's very important on Money Mondays to say that.
Chase relationships and not checks. Checks will get you the short-term, I call it the crypto money, real quick. But if you chase those relationships, you're going to build lasting wealth. And those people, because of the value that you gave them, they're going to want to authentically help you. And you're going to be top of mind for other projects that maybe you didn't even think.
Because again, I never thought that I was going to be in Vanity Fair. I never thought I was going to have a show on Bravo. But what I did do is every day I showed up and gave that same energy. So I think that that's really important and underrated as a trainer. If you want to break the four walls of where you're at, you have to be special.
And sometimes just that specialness is just that consistent energy that makes another person feel incredible when you're around. And, you know, you never know when you're going to get your next investor that might invest in your own gym, that might invest in your own fitness platform, your own line of merch or, you know, clothing or supplement line.
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