Noah Neiman
speaker
160 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Noah Neiman’s voice in public audio — every appearance, attributed to the second.
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Appearances
we were getting back up to our pre-pandemic numbers and some studios were actually doing better, but there was still that uncertainty. We had been told, you know, we're open, we're closed, 50% capacity, 30% capacity, social distancing. I mean, I remember filming in a, this is a group fitness, a live experience.
I remember filming like a podcast style audio to play over the loudspeaker so two customers could sit in the physical space while the workout and the trainer played over the audio. But that's what I'm saying. We're fighters. We learned how to pivot. I mean, talk about knuckle therapy. I apply a lot of fighting principles into my entrepreneurial and personal life because we had a pivot.
So we launched a digital channel called Rumble TV, which helped us gain international viewership. So now everybody across the world, not just
nationally knew about rumble and that garnished the attention of exponential fitness so we at the time again we didn't have as big of a runway in a war chest but we had this incredible brand so we needed to add gasoline to the fire so i would say that it worked out because but that was never our goal.
So sometimes you just got to roll with the punches and we rolled with the pandemic punches, so to speak. And that led us to negotiations with Exponential. And now they've kept our signature stores, but we've rolled out this boutique model, which is the big signature stores in New York, LA, San Francisco, DC, Philly, Chicago, Those are 6,600 square foot flagship stores.
That's where the soul of the brand is really built in these big cities. And then we scaled out the franchise model, which is a 2,200 square foot, smaller footprint, a little bit more financially digestible for these franchisee owners. And my job now is to keep that soul alive as much as possible as we scale. So it was a way where we could, again, for me, I wanna bring this to every household.
I wanna bring it to every neighborhood because I know the emotional and physical and the benefits that it brought to me. So I want this everywhere.
So then you go from 14 to 80-ish. Yes. And then, Al, you've got potentially 200, 250 locations on the horizon. What changes in a corporation when you start to get from the crew, right? The crew that's building 14 locations that you can name them all to becoming a large-scale corporation? Yeah.
You use a lot of corny office jargon, I'll tell you that. Thank you. Yeah. No, but it's necessary. I get it. Listen, we got SOPs now. Before when it's 13 and then your boy's just doing some cool things like- You can't spell SOP. Yeah, that's what I'm saying.
So like, you know, now you just have to have much more structure or, you know, you're going to end up like McDonald's selling hot dogs, you know, at the McDonald's. And obviously there's going to just inherently be some dilution, but it's- To me, my main mission is to keep it as authentic as possible so that we honor the original promise of what Rumble was built off of.
Because trust is a huge thing for me, especially in business. I want people to come into this space feeling what I felt when I first entered my group fitness experience that got me out of my own head.
So I think the only thing that changes is now instead of being able to make instantaneous decisions, you gotta have a meeting about the meeting and then you gotta have a meeting about that meeting and then you have a four hour meeting to talk about the recap of the meeting that you just had before nothing gets, no, I'm kidding. Things get done. So there's a much bigger timeline.
And obviously it takes much more momentum to steer the ship. You can be much more nimble when you don't have these corporate constraints. But then again, like I said, I would never be able to scale to, you know, Tokyo. I would never in a million years without them thought that we were going to be, that I was going to be walking past the Sydney Opera House. And I hear, yo, Noah.
I used to take class in New York in 2017. I moved out here and now I heard Rumble's opening in Bondi. Like I OD'd on drugs and now I'm walking past the Sydney Opera House, like one of the wonders of the world in magnificence, beauty and splendor. And people are screaming my name, not because of me, but because of how something that I helped create impacted them so profoundly and positively. Fuck.
Everyone needs to fight for that. Everyone. So I don't know where I was going with that, but I just know that like that needs to remain as much as I can, the soul of the brand. And I'll do my best to work within, again, a corporation to still keep that essence alive.
Why are group fitness classes important for people to consider to add to their workout schedule each week?
Because we're tribal creatures. And I think social media has made us as connected as ever.
but more disconnected than ever so there's a lot to be said about just getting together with a collective group of people and amplifying our own energies so you know there's this african proverb that nike likes to say a lot it's like if you want to go fast you know go alone if you want to go far go together so i think that there's a certain intangible innate kind of
thing at play with group fitness that allows you to come into this space know that you're surrounded by some people that are probably like-minded that you can feel supported by and then you know it's like the bodegas in New York City need a penny take a penny have a penny leave a penny so you're being amplified and you're you're losing yourself in this crowd and the music and the lights are low and you're doing more and you're training harder than you ever would independently because you're surrounded by this dope collective of people and
So that was important to me. And also, to be honest, I've created things very selfishly. So when I was going through those dark moments in my time, I was sitting by myself in a basement, which me and Oz, literally just thinking about all my problems. And I was looking at my phone, just praying that somebody would call to ask me out somewhere to go to a movie.
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