Noah Neiman
speaker
160 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Noah Neiman’s voice in public audio — every appearance, attributed to the second.
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Appearances
So this is honestly, yeah, 18 and a half. I rescued him from North Shore Animal League. He was left by the side of the road. He survived tumors and infections. And he was one of those key people, key things, key spirits that taught me a lot about myself and was very therapeutic for me. So this is kind of honestly just a healing part for me because I'm really shaken up about it.
I'm still really torn up about it. So I wanted to create something in his image that would live forever, that would help spread kind of the gospel of these principles that helped me when I was in my darkest hours. So, I mean, it's the same as Rumble. Why I created Rumble was it got me out of a hard spot. It really saved my life.
It got me out of my own head and it put myself in these physical endeavors like a boxer. You know, what's more analogous to life than fighting?
you know getting hit on the chin getting knocked down having your corner support you having your cut man there having your coach and then but at the end of the day it's up to you to knuckle up your fists so rumble embodies that and now knuckle therapy is going to be a tangible way to breach the four walls with the ethos of rumble and kind of what has saved my life but obviously bring it to the masses in oz's honor so
So you open up location number one of Rumble Boxing. When you decide, you know what? I'm going to open up locations number two and three. When do you decide that this is going to work?
We were very fortunate because when we launched, we had launched with almost a hundred pieces of press already. We had the right people involved. We were so confident in our product and presentation and the why, like literally this thing saved my life. So there's no greater why than this was my literal salvation.
So we were so confident in that we knew we could have fun in the margins, which is where greatness happens. So the public responded to that. Also, you know, we always talk about networking and why your events are so impactful because you get incredible creatives and the best in the world and their industries in a room together and magical things happen.
So when Eugene and I, who is probably one of the greatest restaurateurs, one of the greatest hospitality, I hate the word guru, but I mean, he's a sensei. He's a senpai of hospitality. And then you got me, who is probably, arguably, one of the most impactful group fitness coaches and most notable group fitness coaches in...
The market.
The market at the time. We already had eyeballs on us. So we knew we could have some fun. So when we launched January 9th, 2017, we instantly, within, I'm talking weeks, were put into the rafters with the Barry's Boot Camps, the Soul Cycles, because of our ability to execute on our ideals and present it in a unique and novel way. But then also how we made people feel.
You know, we traded in feelings. So when you walked out of Rumble, all you wanted to do was get on your phone and tell the world. It helped that we had, you know, the Justin Bieber's, the Selena Gomez's. We had, you know, Scooter involved and we had all these big celebrities involved, obviously to amplify.
But at the end of the day, if you pay to play with these people and then the product or service isn't. and it doesn't have that impact, then you're gonna have this huge customer churn.
So not only were we getting great eyeballs and great hype, our follow through, our meticulous ability to consistently deliver on the promise that we were gonna make you feel like a fucking rock star every time you put those gloves on and every time you saw that brand logo, That's what shot us to meteoric heights. And I mean, through a pandemic now, like I said, we just opened up Tokyo.
We're opening up Dubai and we're entering the Middle East, all from one little shop, 23rd between six and seven, 6,600 square feet. That used to be an old traditional gym, which I think is really cool. It used to be called Steel City Gym.
And I remember when I was touring the space with Eugene before we picked it, I walked down to this little basement and I made a left and there was this, she must've been 75 years old.
this woman and she was in posing trunks, definitely like geared out of her mind, like all the steroids and everything, but she was ripped and she was posing and she caught eyes with me and I caught eyes with her and she gave me like a little like, yeah.
And I was that moment there where I was like, this is the space where we bring in and usher in this new era of fitness where it's much more obtainable. It's much more digestible and it's going to be our point of view. And we executed and we consistently kept the trust of our customer. And the customer thanked us by blowing us up.
So then you get to 11 locations, 12 locations, 13 locations, 14 locations. Why do you decide to work with private equity? When is that turning point where you're like, you know what? Maybe it's time to bring in some capital or other partners to really scale us from 14 to now 80 and even growing faster than that, farther than that.
Well, complete transparency. I think the pandemic... it didn't force our hand, but it definitely persuaded our hand in a different direction. Because we actually had no plans. We wanted to keep it small, tight, corporate, free.
Because when you're dealing with a brand that has such a unique identity and presentation and soul, like Rumble does, and the execution is so important, and the people involved driving that execution are so important, oftentimes when you throw that to a corporate machine, a lot gets lost in the sauce. But with that being said, we are coming out of the pandemic
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