Noah Wickham

Welcome everybody to the My Amazon Guy podcast.

My name is Noah Wickham.

I'm VP of sales marketing here at My Amazon Guy.

And today I have a special guest, Brianna Lester today.

First and foremost, why don't you just kind of give a little introduction to you, your business and your brand as a whole.

So how long have you guys kind of fully been business for?

Oh, wow.

OK.

So Amazon's kind of the newer venture into things.

Were you guys just beforehand on direct consumer only or retail?

So you guys obviously the retail and just kind of starting in, you know, I guess almost like trade show, but I guess it's probably more local when you're thinking about it.

Right.

And then, you know, from that, you know, what I guess inspired you to start in the first place?

Well, I think that's a common thing when people are starting brands, right, is this idea of, like, sometimes people will be much more of, like, the ideation and, like, the, you know, product SME and whatnot ends up

Whereas typically they don't actually know what to do with that.

Right.

And it's, it's so interesting whenever, you know, I get to talk to like hundreds and thousands of brands per year.

Right.

And I think a very common theme amongst many brand owners in general is this idea of like, they can come up with products and like they have products ideas all day long and they know their product inside out.

But.