Noah Wickham

These are two very distinct types of products.

And so you might not want to list them both under the same exact account.

Now you can, you can absolutely set up under one account, two different brand registries and two different registered brands and sell both of your brands under one account.

Now, if your goal in the future is to potentially sell off one of these brands, it makes it really, really complicated to do that if you're planning on selling the account in its entirety alongside that.

And so what I typically would recommend is setting up two distinct accounts.

Now, how do you actually go about setting up two distinct accounts and what do you have to know?

When you're setting up any form of account on Amazon, you're going to have basically two very specific areas.

Your first one is going to be your business information.

So you can actually come over to the account info and go to your business information.

You're going to have your business address.

You're going to have your legal entity.

You're also under your tax information, going to have a specific EIN for each one of the two businesses.

Now, when you're going through the actual setup, one of the misconceptions is that people don't know you can set up two different sellers, central accounts under the same exact person.

So I, as Noah Wickham can go ahead and actually set up two different sellers, central accounts.

And I have done this in the past using my passport or my, uh, ID.

on both of them.

And I am the person who owns both of these accounts.

Now, the big factor is that Amazon knows you are the person who owns both these.

What you cannot do is set up the balloons, uh, for us and the coffee mugs USA under the same legal entity, and then set up to seller central accounts under those same exact legal entity.

So even Amazon says it here,