Chapter 1: How did Amazon transform the guest's business after years of struggle?
It's been a long time that I've been in business, but I've not reached anything substantial until I got with you guys and put it on Amazon.
Chapter 2: Why wasn't Shopify enough for the guest's business growth?
If I could go back in time and spend money in advertising like I am now, I would. And I think I would be a lot further because you're right. You're absolutely right.
Chapter 3: What strategies helped the guest focus on product visibility?
Like you come up with this idea, you've got this brand, this design, this thing, and then you're just like, How do I get people to see this? Just because you're on Facebook and 20 friends seen it, that don't mean anything. Like you gotta get out there.
Chapter 4: How does data influence advertising decisions on Amazon?
You gotta get out there into these other worlds.
Welcome everybody to the My Amazon Guy podcast. My name is Noah Wickham. I'm VP of sales marketing here at My Amazon Guy. And today I have a special guest, Brianna Lester today.
Hi, thank you for having me.
First and foremost, why don't you just kind of give a little introduction to you, your business and your brand as a whole.
Yeah. So we kind of have, I kind of have a couple of things going on, but the one that you guys have definitely helped me with is Leather Lights. It's a brand slash kind of online e-commerce deal that we've got and do my own, you know, designs for it. And we ended up with you guys because we got them on Amazon.
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Chapter 5: How can hiring experts accelerate business growth?
So how long have you guys kind of fully been business for?
Oh, well, oh God, 13 years.
Chapter 6: What mindset shifts are necessary for successful advertising?
Oh, wow. OK.
Yeah. For 13 years. It's been a long time that I've been in business, but I've not reached anything substantial until I got with you guys and put it on Amazon, which is amazing, which is great for me. It's exciting for me because you open up the door to so many things for us as a business and just a single business.
So Amazon's kind of the newer venture into things.
Chapter 7: How does understanding consumer behavior impact sales strategies?
Were you guys just beforehand on direct consumer only or retail?
What does that look like?
Chapter 8: What are the common misconceptions about advertising effectiveness?
Just on Shopify, which is... is a ball in the air, you know, like it's not, you know, you just pray to hit a target with Shopify when you're doing any type of advertising outside of that, like with Google or social media and things of that nature, but just literally been on Shopify. We started very small.
I started going to local little vendor events and things of that nature years ago, and then have just slowly kind of progressed as the e-commerce space has grown to what is, is, you know, obviously. So.
So you guys obviously the retail and just kind of starting in, you know, I guess almost like trade show, but I guess it's probably more local when you're thinking about it. Right. And then, you know, from that, you know, what I guess inspired you to start in the first place?
I had things happen in my life and I made designs about them and people kind of resonated with them. So that's literally what it is. It's a kind of it's an artistic thing, I guess, more or less, aside from other things. But that's that's literally it. They're just things I come up with in my head and I put them on shirts and hats.
Right now, we've just got this one hat on there that you guys are managing. But we've got other stuff that people just liked and they bought it.
Well, I think that's a common thing when people are starting brands, right, is this idea of, like, sometimes people will be much more of, like, the ideation and, like, the, you know, product SME and whatnot ends up Whereas typically they don't actually know what to do with that. Right.
And it's, it's so interesting whenever, you know, I get to talk to like hundreds and thousands of brands per year. Right. And I think a very common theme amongst many brand owners in general is this idea of like, they can come up with products and like they have products ideas all day long and they know their product inside out. But. they then come and they're like, well, what do I do with this?
How do I get people to actually see this product, buy this product, and what does that actually process look like as a whole? I think it's difficult for anyone, to be honest.
If I could go back in time and spend money in advertising like I am now, I would, and I think I would be a lot further because you're right. You're absolutely right. You come up with this idea, you've got this brand, this design, this thing, and then you're just like, How do I get people to see this?
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