Noah Wickham

For those that do not know, my name is Noah Wickham.

I am our VP of sales and marketing here at My Amazon Guy.

And we're going to be digging into a ton of PPC today and talking about some tips, tricks, doing some Q&A, everything that you might want to know about what's new in PPC and what strategies are working for the 400 plus brands that we currently manage.

So without further ado, Barris is asking, is it worth using PPC for product with low profit margin, like 2.5, et cetera?

Ooh, Barris, Barris, Barris.

So this is, and the reason I'm answering this is I want to just get into our content.

We'll get to the stuff that Kevin wants to talk to here soon, but I want to talk a little bit to start out today about a really, I guess not frustrating topic, but it could be considered frustrating for many, many people.

And that is cost per click.

One of the major things to always look at with your targeting is your cost per click and understanding how to actually judge a good versus bad cost per click.

So we'll come over here, we'll start looking at some of this.

So you're going to see the total costing over here and let's actually filter this only by our enabled so we can actually get a good view here and we're going to customize our columns too.

We want to get our cost per click in here.

And so one of the major things to always understand with inside Amazon is your cost per click as a baseline average.

But not only are we looking at cost per click from baseline average, we also need to understand in general what we're going to be looking at for all.

look at this people i'm here no he has he has joined i i won't let the internet stop me from uh joining i had to figure out a workaround no worries we went through i'm glad to be here questions yeah we were asking some questions we were jumping right into the content barris had good question around some cost per click type stuff and so figured we'd just jump right in anything you want to cover before we continue

Fantastic.

All right, let's keep it going.

So one of the major things, and this is one of my first tips when we're looking at advertising in general and understanding how to also sell effectively on Amazon is you have to understand what your average cost per click is going to be within any given category.

One of the major things you can always look at as well is this right here, the suggested bid.

The suggested bid