Noah Wickham

Yeah, you can have a ton of color variations.

You can have a ton of variations of one product, and that's great, but it comes down to is that worth the effort?

Is it worth stocking that?

Is it worth to actually put the time and effort into have that when realistically customers are going to gravitate towards the same four to five different variations nine times that time?

Sure, you might not get that 10th sale, but

The uplift and the upkeep there is probably not worth it.

I feel like a lot of times.

as someone who's been within the Amazon space for a decade, data is almost, in my opinion, one of those things that Amazon has been so lackluster with up until probably the last two or three years.

It used to be, basically, Amazon held all the data, didn't give you anything, and you could only do so much.

Nowadays, though, there is, as you're saying, so much data.

But

There's also that there's like two realms of like, awesome, we have all this data, but I don't think data is necessarily like the end all be all right, because you can have all of the data in the world and you can have all these figures and all these numbers.

But if you don't have both one, the ability to understand the data, right, and like analyze it for different trends, things like that.

And two,

then taking that analyzed data and saying, this is something that we're seeing right now.

We need to then implement X strategy to make things work, right?

And those are like two pieces that I think come along with data at all times that people tend to forget or not even forget, just like don't realize they have to focus on, so to speak, right?

And it's one of the more, I guess, impactful and important parts when it comes to just like growing and strategy in general, like now that we have all of this readily available data.

And I would agree where I think Amazon is just gonna keep getting bigger and bigger.

And, you know, but at the same time, Shopify is also getting bigger and bigger, right.