Noah Wickham

You need to have two EINs, but you can be the beneficial owner of both companies and you can be the beneficial owner on both selling accounts at the same time.

So long as all of the business information, the legal entity and the EIN are different from each other.

So it's actually fairly simplistic to set up that way.

And something I recommend again, for anyone who's going to have multiple brands with different naming conventions, different products.

Now, a couple of caveats here.

One thing that you do not want to do is let's say that at some point in time, uh, we are selling, uh,

balloons again, right?

And you can see here we have on Amazon a bunch of different balloons and whatnot, a bunch of different options.

Now, something you are not able to do is you are not able to set up two different companies and two different selling accounts that sell, let's say, and they both sell this balloon right here.

Because if you sell the same exact product on two different accounts at the same time, that breaks Amazon's seller code of conduct, because they look at that as basically being anti-competitive.

You get more access and more share to the buy box.

And this is especially apparent for people who do resale or wholesale, because can you imagine if you're selling or 10 different people are selling the same product at the same time, all at the same price, but then one of those people owns five of the accounts.

and they get essentially five X, the amount of buy box as everyone else.

So only if you are going to be selling different products and different brands, can you, at any point in time, set up two different distinct seller centrals and sell them.

If you're planning on selling the same exact product on two different accounts, I would not because you will get banned near immediately because Amazon will be able to track that back to you and know that you are essentially the one who is doing all.

this.

So if you are planning on setting up another brand in the near future, I would look at your current situation and see, does it make sense?

Are you planning on exiting either of those brands?

Do you want to sell those brands together in the future for even higher payout?

Or are you just looking to try and start something up new that you want to add?