Noah Wickham

And so I guess with that in mind, and knowing that you kind of started on that side of things as well, what what was the initial kind of leaping point for you as far as like wanting to be on Amazon?

I think there's always been two realms of thought with people.

I always see people who start on Amazon and those that don't start on Amazon.

And the ones that start on Amazon always have this idea of, I don't want to expand outside of Amazon since it's the largest marketplace until I'm really settled on Amazon.

Whereas I feel like people who don't start on Amazon

are typically more in the mindset of a, well, I'm already doing this on Shopify, might as well do it on Amazon, because that's just, you know, doing well on Shopify, more Amazon sales, more sales in general, right.

And it's always interesting to, I think, see that dynamic of a having to choose, like, I'm not moving the needle currently.

So what can I do to move that needle?

I think, again, it comes down to like that data aspect, right?

I mean,

At this point in time, 60% of all online purchases start with a search on Amazon, right?

And so at the very least, it can be a platform for visibility, I think, more so than anything, even if it's also the 500-pound gorilla in the room with us.

I kind of like that mentality though.

Like it's like a trade show on Amazon, right?

And the people are already there, right?

And that is the big difference, right?

With Shopify, you're basically throwing up billboards and trying to get people to come to your store.

Whereas, you know, with Amazon, it's like, yeah, I already have a booth and I just have to set this booth up in this area that people are already have a heavy foot traffic, right?

And I like that.

I haven't ever heard that analogy, but that's an interesting way to kind of look at it and