Noah Wickham

I mean, it's very true, right?

And there are like benefits, I think, to both.

At the end of the day, when we're looking at Amazon, there's the fact that, yeah, it's going to cost more because of that, right?

You have higher fees, things like that.

But then at the same time, it costs a lot of money to get people to come to your store as well.

Nowhere else.

Don't want to taint it, so to speak.

I think Amazon does make that a little difficult at times, though.

With all of that then, what has been, in your mind, the hardest part of being a brand owner and starting a business and running on Shopify and then Amazon?

What's been the hardest part of all of that?

No, I would agree.

I think just getting in front of people is, I think, probably the hardest part of any business, right?

And I think there's a secondary layer to that, though.

It's not just getting in front of people, it's getting in front of the right people, because you can always...

Anybody can advertise and they can throw money at advertising, right?

But just because you're spending thousands of dollars doesn't mean you're spending it to hit the right people and get in front of the right eyeballs.

And if you're not getting in front of the right eyeballs, you're not in front of the customers you want to be in front of.

It can be all for naught, so to speak.

Well, and it really is.

I have seen, I don't even know how many accounts, right?