Noah Wickham

Where people are like, yeah, I'm spending $20,000 a month.

I'm like, awesome.

So like, how much are you getting back from that?

50% tacos.

I'm like, so you're, you know, eating 50% of your margin on advertising and whatnot every single month.

And it's like, it, that doesn't make sense, right?

Like that does, even if you're like growing over time.

that kind of growth never makes sense to do right and i think it all comes back to exactly what you're talking about like a data perspective right and this aspect of like if you're not truly taking that data and like making actionable choices that are going to be like positive impact towards that growth then it can just be like all for not so to speak

That's a big hurdle I think a lot of brands in general have that I see is this idea of they almost look at it like a bad ROI decision, right?

Where they're like, well, I could just try and learn all this.

And it's like, well, is your time really best spent trying to learn it when you could have somebody else who has already learned it do it, right?

Think ROI versus like investment aspect.

like even if you're not going to use it long-term, it's still like an idea that you can learn from seeing somebody else who is that expert do it at the very least.

And it's more so than looking at from like investment mindset into the business of, okay, now I'm not only investing into my business, but also investing in like my own learning and growth and knowledge and whatnot.

And that's,

A big thing that I see, I mean, we have tons of clients who will come in and they will have a fully fleshed out team that's doing things internally for them already.

But they're like, we know we could be doing things better.

We want to do 90 days.

We want to do six months with you guys and just kind of take everything that we see you guys do the processes and then just try and implement them and replacements.

Yeah, that makes a lot of sense, right?