Noah Wickham

It's like, if you already have that infrastructure, and you have like the idea, but you know, you can be doing things better.

It's 100% investment into just trying to see like a long term future.

I think that's a hard part that especially smaller brands tend to have is this idea of like, investing in the business and that like, you can't grow a business with like zero investment.

There's, there's no business in the world that has ever been grown from literally zero investment, you know?

Yeah, well, I think that's the simplest lesson to possibly give someone right is, you know, your time is still valuable.

And like, you have to associate your own time and your own learning curve and everything like that with a dollar figure.

I think that's something that a lot of just like business owners and brand owners, especially smaller ones, like said, who maybe they're doing it part time, or it's just like, you know, something that they're not fully invested in.

And it's like, there is that level of investment you need to make, right?

If you want to actually excel past a certain level, you have to.

And so

I think a lot of people also look in this like we're in such a society now where people are looking for like such instant gratification on things.

Right.

And that they have such a struggle thinking about, like I said, investment in something that isn't going to be, you know, your ad dollar of spending ten dollars is not necessarily going to net you.

like 20 in the same day right it's an investment in the idea of growing as a whole and like that takes time that's going to build up over time it's going to snowball into a larger effect that overall grows the brand in the business and i think that's something that a lot of i think just smaller entrepreneurs will initially struggle for but those that can kind of come over that mindset into like this is something i need for you know at least future growth it works exceptionally well for them

Every person who's ever run a business has always had this thought process of, if I put X ad dollars in, I want to see X return immediately.

That's not how it works at the end of the day.

You do need time, so to speak.

Of course, you don't want to be going negative on your advertising, but you can also expect an immediate return on it.

It's going to be a

okay we get a week's worth of data okay now we know how this is doing let's look at the next week how we can optimize it and then the next week and now we're at a month period and it's like oh fantastic we're past this month now we're in a full positive mentality it's like all of that takes time i think just like you said from a data analysis and like understanding and how things are working with customer sentiment and how they're actually interacting within sometimes it can be as simple as say