Noah Wickham

changing the main image on a product, right?

Because you're just not seeing the clicks you're getting.

Or maybe it's the fact that people are constantly adding the product to their cart or saving it for later.

And that can show the aspect of like, oh, maybe people are only going to buy this product if we have it on a form of sale, right?

And all of those tiny data points, I think, add up to what the overall picture is of how you can actually market your product to the best audience and tailor all of your advertising

over a longer period of time, right?

You know, I see very often, especially kind of newer sellers and everything have this idea that, you know, you can just launch in month one, you're going to immediately just like shoot skyrocket thousands and sales and

all of this.

And it's like, no, that's not how it works.

Like, yeah, you can, you know, I've seen brands become million dollar brands in the course of a year, those same brands are also people that tend to take next to $0 profit out for the first, you know, year, two years, three years, right?

And just reinvest everything.

It's like, there's, there's that big, I think, differentiator that people tend to not see, I think.

i'm glad that i did it's really helped me to be able to make better decisions with my advertising because you have to have the advertising like you can't get away from the end yeah in this day and age you you pretty much have to advertise there's no there's no real chance to grow just like fully organic like and there's tons of different levers of advertising to pull you know there's influencer marketing there's you know meta ads google ads email marketing amazon ads like so many different levers you can pull but

Yeah, well, I think that is the thing, especially with like, you know, a keyword advertising or anything like that.

It's like especially on Amazon relevancy that I always talk about.

Right.

And a lot of people think of this of relevancy as like exactly what it sounds like, just something that's relevant to this keyword.

It's like you can have the most.

Relevant literally, you know, I can say playing card deck or something like that and advertise this product on that keyword.

But that doesn't necessarily actually mean relevancy for that keyword, right?