Noah Wickham

But if you're a one-off purchaser, this probably isn't the best for you, right?

Because if you have a product that can't be repurchased, it's not going to be usable within that measure.

Now, outside of this one, and again, I think it's a little confusing to look at the negative targeting.

So let's say that we are just focused fully on the idea.

Who are we going to bring in direct from that consideration just for purchases outside of those that have already bought from us before?

Again, and we can scroll down here.

Let's see.

I'm going to type in cart up at the top here.

And this is where we can look.

Audience that added to cart but did not purchase.

Many of you have probably used a brand cart abandoner campaign or promotion through brand tailored promotions at some point in time.

And this works exactly like that.

These are all people that are within that consideration and tent pipeline but did not purchase your product.

The goal with utilizing this audience within your campaigns is to try and specifically get those people to get back to your product and actually purchase it again.

So if we click on this, again, we'll walk through this real quick.

You're going to choose your advertiser.

Audience type is going to be rule based.

You can do look alike in this scenario because it's very similar in nature.

So we could be looking at doing this.

Anytime you do a look like audience for something like this, I'm always going to be looking at doing at least similar, if not most similar.