Noah Wickham

Most of these I would encourage you to put into your listing images.

If you don't have these in your listing images, that's going to be a problem in itself rather than trying to stick with just the A plus content because you should always first and foremost optimize for above the fold and then optimize below the fold.

Your A plus content should reiterate things within your listing images rather than being things in the A plus content that aren't in your listing images.

I like this change.

I think this is good.

It's another usability of AI in my clear opinion at this point that Amazon is going very heavily into the AI.

I think the most interesting part about this change is that it's clear that Amazon is using AI to actually look at images and tell what is on an image.

So I think that in of itself is going to be a change here in the very near future.

How do you measure attribution on your Amazon ads?

And better yet, how do you know if it's actually being attributed correctly to the correct ad?

And even let's go a layer deeper there.

Is attribution something you even need to worry about with Amazon advertising?

My name is Noah Wickham.

I'm VP of Sales and Marketing here at My Amazon Guy.

This is the question I am asked all the time because it's not very apparent to the average seller how attribution is judged on Amazon ads.

And so that would be a good topic to go over and kind of break down the different barriers and layers of attribution.

So first and foremost, let's talk about what is attribution.

So attribution in advertising is essentially the principle of when somebody clicks on ad, their sale or that click is attributed to X ad on whatever platform you're on.

For Amazon, you specifically are going to have three different types of ads at any given time.

You're going to have your sponsored product ads, you are going to have your sponsored brand ads, and then you are going to have your display video and audio ads.