Noah Wickham

Relevancy is a data oriented thing of are people actually clicking on your product when they are searching that?

Are people, you know, actually converting on that product?

Are people going in purchasing your product over somebody else's, right?

Yeah.

Relevancy, I think, comes into a big factor where people think of it just, is my product relevant to this keyword?

Yes or no.

And it's really more granular than that when it comes to data.

I mean, if you do deck of cards, right, you can advertise this on deck of cards, but there are thousands of different things that people could be searching for when they're looking for a deck of cards.

Or just cards in general, right?

These are cards, but then also a card, you know, a birthday card or something can also be a card that you advertise against.

And so relevancy, I think, comes very, very particularly within that kind of niche and within that idea of like data at the end of the day.

Yeah.

Yeah, the first one did not work out so well.

So hopefully we'll be able to even do a second and maybe even a third sometime in the future here.

Absolutely.

If you're an Amazon seller who sells on other marketplaces and you're not using MCF or you use it very lightly, Amazon just rolled something out that might change your mind on it and you might want to enroll right now.

My name is Noah Wickham.

I'm VP of sales and marketing at My Amazon Guy.

And for the first time I've seen in a very long time, Amazon is actually giving money away and reducing fees rather than increasing them.

so they are rolling out their mcf preferred pricing for 2026 multi-channel fulfillment for those that do not know it's basically amazon's platform where they will ship products if you sell on shopify if you sell on walmart if you sell on sheen if you sell on tick tock amazon will ship the product from your amazon inventory for those marketplaces so what are the eligibility requirements for this uh the first one here in the past six months duration