Noah Wickham

This will give you the best mix of people that are exactly this audience while simultaneously being those that are in that consideration phase.

So when we look at somebody who's added it to the carpet, did not purchase, they're much more likely within an intent phase where they did have intention to purchase, but more than likely are actually looking closer at the idea of people who are most similar to this, either had that intent or are just considering potentially purchasing as well.

So each one of these is going to be how we actually look at and are trying to identify in the funnel where our customers are and increase certain aspects of that funnel through audience targeting.

Got it.

Depends, right?

So looking again at that brand metric, I think at Amazon, it's always that it depends.

I was just talking to someone recently, right?

And it's, there's no specific, this is the rule, right?

It's more so guidelines everywhere.

And when we're looking at understanding audiences, it very much depends on what your overarching goals are.

Are you looking to bring new to brand customers in?

Are you looking to increase your

Customer lifetime value.

Are you looking to decrease customer acquisition costs?

Each one of these has a different lever you can pull, but understanding what audience types helps move the needle based on where people are within the funnel is going to be like the most impactful you can actually be looking at.

It can be.

And it's actually really funny that they asked this.

So that was going to be one of the next things I actually showcased here.

Yeah.

So let me actually pull this back up here.