Noah Wickham

If I click on any one of these and then sometime in the next seven days, I then purchase that product that I clicked on.

My ad or I should say their ad would be having an attribution of my order specifically to this click.

Whereas when we're looking at things such as sponsor brands and display, these have attribution windows of 14 days.

That means that essentially somebody can either click or in some cases view one of these within a 14 day period.

And that would also have a form of attribution.

Now,

This is where things get a little tricky.

The reason that they get tricky is because both sponsor brands and display have the ability for clicks and clicks or views.

So essentially for display ads, if you're doing a video ad of some kind, somebody either clicks on it or you have a click

and view, those both can be attributed to the actual sale.

So anything that is a click is going to be under your cost per clicks.

Anything that is a click or a view is going to be under VCPM.

This means that essentially you are going to get attributed for both the views on that side, whereas again, sponsor proxies clicks only.

And again, all of these are going to be last touch.

So you can have a click on your display, but then you can have a click on your sponsored product.

Now,

When it comes to sponsored brand or display, I should say in this case, when you're looking at sponsored display, you also have the ability for it to have auxiliary purchases.

What this means essentially is that somebody can see your display and this is where the view side comes into things.

Somebody views it in and then within 14 days they buy any form of product

that you have under your sponsor brands or display, then those products purchases, even if they are not the ones they're being advertised, will also be attributed to that ad campaign.