Noah Wickham

enrolled in the MCF new seller program with 100 plus MCF units shipped on or after October 15th, started using the MCF API, or an established FBA seller who in the past 12 weeks has shipped 5,800 plus FBA units and

shipped fewer than 1200 MCF units.

This is a big one, right?

So if you're an established Amazon seller and you are thinking about potentially opening up a direct consumer Shopify website now is like the best opportunity for you to do that because of the fact that you can essentially get 15% discount on MCF outbound fulfillment fees and a $1 FBA credit for every MCF unit shipped.

capped at 50 K that's a free $50,000 off of your Amazon fees, not even your MCF stuff.

Plus you're going to be getting all of the new revenue from your website.

So this is a huge, huge benefit.

Now for a 12 month duration, they have basically, if you've enrolled in the last 12 months at MCF,

You have to have shipped between 1,200 and 23,000 MCF units in the past 12 weeks.

So if you're somebody who has a direct-to-consumer website, you're already using MCF in some capacity, and you had a really good holiday selling season, hopefully, and you sold more than 1,200 units, you get up to a 15% discount on MCF fulfillment fees, up to a $1 FBA credit for every MCF unit shipped, and then benefits apply for your first 100,000 MCF units or 12 months, whichever comes first.

You're saving at the end of the day, pretty much an entire, you know, well, you're saving a dollar, but you're saving yourself with that around the aspect of 50% of your actual fees, right?

of what you would be paying in FBA fees.

So this is a huge deal.

Now, a couple other things.

They have some program details down here that we can kind of dig into.

The biggest being just like who actually is eligible, what does it actually mean?

But for eligible sellers who are enrolled in the 12-month program, we're using the same past 12-week unit calculation

to determine the unit threshold and the corresponding MCF discount and FBA credit.

So unfortunately, they are a little tongue in cheek here.

You don't actually just get this uncapped.