Noah Wickham

So there is a nice little section again under the brand.

And let me.

share my screen.

So if you go again under insights and playing, there's this brand impression share, right?

Which is a great, great tool to understand what your top of search impression share is across all of your advertising for your brand.

And you know, when you're asking the question is 30% good.

Now, I think what you're specifically asking when you say alter and aiming to get around 30% of top of search, but costs and sales don't go hand in hand.

This very much depends on where you are ranking organically as well, right?

And what your overarching goals are.

Now, this can also depend very heavily on each individual campaign because not every single campaign should be top of search only oriented.

You'll notice here immediately this account has 84% for all ads, 82% for sponsored, 98% for sponsored brands.

Of course, it has 98% for sponsored brands because that's always going to be a top of search perspective, right?

but looking more so at things like sponsored products, right?

So we can see where your opportunities are from a lost top of search as well.

I would check this out, Aldrin, and understand how much are you losing by only being at 30%.

Now, if you have a lower ranking overall product,

or from an organic perspective, you're not going to be at 90% of top search, right?

It's just not going to happen.

The reason this brand is, is because this is years and years and years of organic ranking and they're ranked number one in their category.

But if your goal is to basically just be a new to brand seller and gain incremental sales volume, you don't need to be probably more than yes, 30 to 40%.