Noah Wickham

Unfortunately, it is it is going to be capped similar to this 50,000.

So for this one, if it's over 19,000 units, you get $1 FBA credit for every MCF unit shipped for the following week.

uh you get if it's 13 to 19 000 you get the 12 and then 75 cents if it's 7 000 you get 8 50 so on and so forth so fortunately the smaller seller you are the less uh you get if you have already been using mcf but if you're a big seller and you're or at least a medium-sized seller and you're doing some decent numbers over you know 19 000 you're gonna get yourself a pretty pretty good paycheck and a pretty good discount on amazon right now so

It is rare for Amazon one to reduce fees and two to give money for certain programs.

But when they do, I am always going to be a proponent of taking that on.

So if you're a seller who has not utilized MCF, you don't have a direct consumer website of some kind.

I would really, really encourage 2026 to be the time in which you say,

Yeah, I'm going all in.

I am going to diversify my channels.

I'm going direct consumer.

I'm going Walmart.

But this, this is a program that makes it that much easier for you to, and less of a headache and more profitability in your pocket.

If you have thought about it, or you don't know where to start when it comes to setting up your own direct consumer website, I would really encourage you to head on over to our website.

We have an entire team of website developers, specialists, UI specialists, and one of my dedicated team members would be happy to talk to you about all of our direct consumer services and all of the clients that we are launching their own direct to consumer websites for doing everything from meta advertising, Google email, and so on and so forth.

If you are looking to set up direct to consumer this year, this might be your sign and this might be the perfect time to do it as well.