Noah Wickham

This is where a lot of people get really messed up with things like BCPM campaigns because they don't understand the fact that if somebody viewed their ad at some point in time and then 13 days later went and purchased a product that they're not even advertising under that campaign, they get really tripped up by that.

and that's the idea behind you know growing your overall brand awareness through something like sponsor display now if you're wanting to actually be able to granularly look at each one of these different campaign types and understand how they're targeting and where these sales are actually attributed it's actually fairly simple so all you're going to end up having to do

is coming over to measurement and reporting then going to your sponsored ad reports you're going to create report and then for sponsored product what you're going to do is you're going to go down to purchased product and for this specific one this report is going to detail on the non-advertised asins a customer purchased after clicking on your ad again this is where i think a lot of people get tripped up by attribution they'll see that essentially they're getting clicks and they're getting sales towards products that they're not even advertising

but those sales are being attributed to their ads.

And so this is where Amazon allows you to actually see that.

So I always for this, because sponsored products only has a seven day window of attribution, you can put this for every seven days and check it every seven days to understand what are people purchasing after they're clicking your ad that was not what you were actually advertising.

Now,

sponsor brand very similarly has attributed purchases.

Now this is a bit different obviously than the actual purchase products, but this one allows you to essentially see all of the specific products sold that got attributed to your sponsor brand campaign.

Again, sponsor brand campaigns

allow for both clicks, but also clicks and views.

This means that again, if somebody just viewed your sponsor brand and then purchased a different product, it can get attributed to this actual one.

So for this, again, we can do less seven days or since sponsor brands has the attribution, we can do the last 14 days.

Then finally we have our sponsor display and TV.

And again, we're going to look at the purchased product, which is all of the non advertised ASINs.

This is, again, the more impactful way because you need to understand what it is people are buying and that are being attributed to your campaigns for your overall brand growth.

So hopefully this was kind of helpful on understanding a little bit more on Amazon ad attribution and what it looks like for every one of the different campaign types.

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If you sell any form of women's health products, you might be in for a rude awakening.

My name is Noah Wickham.