Noah Wickham

Top of search at any given time.

Anything more than that is likely a little too much because you need to also be doing product targeting and you need to be focused on competitive targeting as well outside of just top of search.

Yes, for bid adjustments.

So I guess that's one thing I haven't actually dove into is where do audiences show up?

And so let me pull up real quick.

For any AMC audience that you put together, it's going to come under bid adjustments.

We now have a lot of different things.

Back in the day, even like 12 months ago, we pretty much had just placements for bid adjustments where you could do top of search, rest of search or product pages.

But nowadays we also have audiences and audiences you can actually add in here.

So you'll actually see that this one right here, we do have an audience on here while simultaneously we do have some bid adjustment for top of search.

So actually Jay, exactly what you're talking about for this specific campaign, we are doing top of search bid adjustments specifically

alongside also doing, I believe a high interest based on shopping and history.

So we have two different ones.

We have a 200% than 8%.

So we really, really want to show up in front of these people as far as top of search goes, because it's just going to be a real high conversion.

You'll even see we're sitting at like a 5.2% for these type of shoppers from a click through rate perspective, which is great at the end of the day.

Yeah, cart abandon is really, really great, Jay, for trying to retarget and get incremental sales, and especially within the attribution window.

That's the biggest aspect and biggest perk of doing something like the cart abandon is that if you can get somebody who cart abandoned and gets them to click again within that attribution window, you're not going to be double paying for that click, which is great, while simultaneously you get to convert somebody that would have been essentially a non-converter.

It's why I believe as well, Amazon and the brand metrics for advertising doesn't include intent and they only include consideration and purchase.

And they, I believe, merged consideration as consideration and intent.