Noah Wickham

Right.

The secondary layer of that is the aspect of you could

create your own demand.

And that I think sounds kind of odd, but you could look at doing external traffic, right?

You could look at doing some UGC content, influencer campaigns, build up off Amazon, overall awareness, right?

And those are the two options that you can't just...

You can't not or have your cake and eat it, too.

If you're seeing demand go down, you have to either one increase demand yourself or to try and capture what demand there is.

And that's kind of what everyone else is doing is that option to capturing what demand there is.

Try and be the guy that actually creates that demand for yourself.

Yeah, it depends.

I mean, it depends on every single brand.

How much are you spending, right?

How many campaigns do you have?

So the adequate time for optimizing campaigns is how long does it take you to optimize, right?

I mean, I can go through an account and do general optimizations, maybe not in-depth.

It takes me 15-point minutes for accounts that are spending between $5,000 and $20,000, right?

And have less than 100 campaigns total.

We don't usually use any tools to assist.

My number one thing is learn bulk files on Amazon.