Noah Wickham

Yeah, I think the number one thing I get asked this question all the time, to be entirely honest, and the number one thing that you need to focus on is not really even caring about visibility or anything like that, just caring about sales, like sales within your first 90 days, first 30 days, honestly, is the only thing.

understanding what are the top ranking keywords that all of your top competitors within your category are going after.

You can pull those from something like Cerebro, pull each one of those ASINs in, understand what their top search volume and what their top rankers are.

Two, understand what your average cost per click is gonna be, again, because you need to understand.

uh three don't care about profitability or a cost uh for the first 30 days there is next to no reason to care about a cost uh unless you're going like 800 a cost but as long as you are under let's say 80 to 100 a cost in your first 30 days you're doing great right four set up specifically a uh exact campaign with five to ten keywords each

for each one of those primary keywords that your competitors are targeting on, then take your highest search volume relevancy keywords and throw them into a broad campaign.

That broad campaign is going to generate search terms

for you based on those keywords.

And from there, it's going to allow you to essentially expand outside of just what you have done from an initial keyword research perspective and actually dig into new terms that you can take into Xact campaigns and bid adjust more incrementally on them.

So that's the general there, Sam.

What I would also say is two different things for you.

One, we have a ton of videos on this on our YouTube channel.

And two, we also have on our website a full PPC launch guide that you can go and download as well.

So go and download that and that will help you out a ton.

Yeah, I mean, the unfortunate part is that your two options are either trying to do what everyone else is doing, which is keep spending more because it's just supply and demand.

There is less demand.

And so therefore, you know, the supply is limited.

And that's why people are spending more for what demand there is.

Right.

It's very basic economics there as to why year over year it's going down and cost per click will go up.