Noah Wickham

I think just getting in front of people is, I think, probably the hardest part of any business, right?

And I think there's a secondary layer to that, though.

It's not just getting in front of people, it's getting in front of the right people, because you can always...

Anybody can advertise and they can throw money at advertising, right?

But just because you're spending thousands of dollars doesn't mean you're spending it to hit the right people and get in front of the right eyeballs.

And if you're not getting in front of the right eyeballs, you're not in front of the customers you want to be in front of.

It can be all for naught, so to speak.

Well, and it really is.

I have seen, I don't even know how many accounts, right?

Where people are like, yeah, I'm spending $20,000 a month.

I'm like, awesome.

So like, how much are you getting back from that?

50% tacos.

I'm like, so you're, you know, eating 50% of your margin on advertising and whatnot every single month.

And it's like, it, that doesn't make sense, right?

Like that does, even if you're like growing over time.

that kind of growth never makes sense to do right and i think it all comes back to exactly what you're talking about like a data perspective right and this aspect of like if you're not truly taking that data and like making actionable choices that are going to be like positive impact towards that growth then it can just be like all for not so to speak

That's a big hurdle I think a lot of brands in general have that I see is this idea of they almost look at it like a bad ROI decision, right?

Where they're like, well, I could just try and learn all this.

And it's like, well, is your time really best spent trying to learn it when you could have somebody else who has already learned it do it, right?