Noah Wickham

And so at the very least, it can be a platform for visibility, I think, more so than anything, even if it's also the 500-pound gorilla in the room with us.

I kind of like that mentality though.

Like it's like a trade show on Amazon, right?

And the people are already there, right?

And that is the big difference, right?

With Shopify, you're basically throwing up billboards and trying to get people to come to your store.

Whereas, you know, with Amazon, it's like, yeah, I already have a booth and I just have to set this booth up in this area that people are already have a heavy foot traffic, right?

And I like that.

I haven't ever heard that analogy, but that's an interesting way to kind of look at it and

I mean, it's very true, right?

And there are like benefits, I think, to both.

At the end of the day, when we're looking at Amazon, there's the fact that, yeah, it's going to cost more because of that, right?

You have higher fees, things like that.

But then at the same time, it costs a lot of money to get people to come to your store as well.

Nowhere else.

Don't want to taint it, so to speak.

I think Amazon does make that a little difficult at times, though.

With all of that then, what has been, in your mind, the hardest part of being a brand owner and starting a business and running on Shopify and then Amazon?

What's been the hardest part of all of that?

No, I would agree.