Noah Wickham

Sponsored products has an attribution window of seven days.

That means that somebody can click on advertisement and we can actually go to Amazon right now.

So if I just search up balloon and this is my age old one that I do.

So you can see all these different sponsored ads here.

If I click on any one of these and then sometime in the next seven days, I then purchase that product that I clicked on.

My ad or I should say their ad would be having an attribution of my order specifically to this click.

Whereas when we're looking at things such as sponsor brands and display, these have attribution windows of 14 days.

That means that essentially somebody can either click or in some cases view one of these within a 14 day period.

And that would also have a form of attribution.

Now,

This is where things get a little tricky.

The reason that they get tricky is because both sponsor brands and display have the ability for clicks and clicks or views.

So essentially for display ads, if you're doing a video ad of some kind, somebody either clicks on it or you have a click

and view, those both can be attributed to the actual sale.

So anything that is a click is going to be under your cost per clicks.

Anything that is a click or a view is going to be under VCPM.

This means that essentially you are going to get attributed for both the views on that side, whereas again, sponsor proxies clicks only.

And again, all of these are going to be last touch.

So you can have a click on your display, but then you can have a click on your sponsored product.

Now,