Noah Wickham

There's also that there's like two realms of like, awesome, we have all this data, but I don't think data is necessarily like the end all be all right, because you can have all of the data in the world and you can have all these figures and all these numbers.

But if you don't have both one, the ability to understand the data, right, and like analyze it for different trends, things like that.

And two,

then taking that analyzed data and saying, this is something that we're seeing right now.

We need to then implement X strategy to make things work, right?

And those are like two pieces that I think come along with data at all times that people tend to forget or not even forget, just like don't realize they have to focus on, so to speak, right?

And it's one of the more, I guess, impactful and important parts when it comes to just like growing and strategy in general, like now that we have all of this readily available data.

And I would agree where I think Amazon is just gonna keep getting bigger and bigger.

And, you know, but at the same time, Shopify is also getting bigger and bigger, right.

And so I guess with that in mind, and knowing that you kind of started on that side of things as well, what what was the initial kind of leaping point for you as far as like wanting to be on Amazon?

I think there's always been two realms of thought with people.

I always see people who start on Amazon and those that don't start on Amazon.

And the ones that start on Amazon always have this idea of, I don't want to expand outside of Amazon since it's the largest marketplace until I'm really settled on Amazon.

Whereas I feel like people who don't start on Amazon

are typically more in the mindset of a, well, I'm already doing this on Shopify, might as well do it on Amazon, because that's just, you know, doing well on Shopify, more Amazon sales, more sales in general, right.

And it's always interesting to, I think, see that dynamic of a having to choose, like, I'm not moving the needle currently.

So what can I do to move that needle?

I think, again, it comes down to like that data aspect, right?

I mean,

At this point in time, 60% of all online purchases start with a search on Amazon, right?