Noah Wickham

How do you actually choose what to optimize?

How do you choose?

know what to put your time and effort towards and there's kind of two realms of thought of like you can either put time and effort into just consistently scaling that you know 20 products that is doing really really well or you can say okay they're already doing really really well let's try and focus on this other 80 and try and move the needle up more with those right and

I think that's always a hard area to come to.

I mean, earlier today was just talking with another brand, right?

And they have over 2000 different SKUs in their catalog.

And when we actually started digging into it, their top seller that does 80% of all their revenue has 45 different variations.

Well, of those 45 variations, they've only actually sold eight of them in the last 30 days.

And so it's like,

Yeah, you can have a ton of color variations.

You can have a ton of variations of one product, and that's great, but it comes down to is that worth the effort?

Is it worth stocking that?

Is it worth to actually put the time and effort into have that when realistically customers are going to gravitate towards the same four to five different variations nine times that time?

Sure, you might not get that 10th sale, but

The uplift and the upkeep there is probably not worth it.

I feel like a lot of times.

as someone who's been within the Amazon space for a decade, data is almost, in my opinion, one of those things that Amazon has been so lackluster with up until probably the last two or three years.

It used to be, basically, Amazon held all the data, didn't give you anything, and you could only do so much.

Nowadays, though, there is, as you're saying, so much data.

But