Noah Wickham

Now, if you're somebody who is very well aware of how to craft a plus content and listing images, then more than likely this is going to be kind of subpar.

Right.

And I think that is very apparent for most of Amazon's changes is they look at kind of the bottom denominator and push things out for people who realistically are not as savvy within the space, which is a good thing at the end of the day.

But again, for most of these different recommendations,

Most of these I would encourage you to put into your listing images.

If you don't have these in your listing images, that's going to be a problem in itself rather than trying to stick with just the A plus content because you should always first and foremost optimize for above the fold and then optimize below the fold.

Your A plus content should reiterate things within your listing images rather than being things in the A plus content that aren't in your listing images.

I like this change.

I think this is good.

It's another usability of AI in my clear opinion at this point that Amazon is going very heavily into the AI.

I think the most interesting part about this change is that it's clear that Amazon is using AI to actually look at images and tell what is on an image.

So I think that in of itself is going to be a change here in the very near future.

How do you measure attribution on your Amazon ads?

And better yet, how do you know if it's actually being attributed correctly to the correct ad?

And even let's go a layer deeper there.

Is attribution something you even need to worry about with Amazon advertising?

My name is Noah Wickham.

I'm VP of Sales and Marketing here at My Amazon Guy.

This is the question I am asked all the time because it's not very apparent to the average seller how attribution is judged on Amazon ads.

And so that would be a good topic to go over and kind of break down the different barriers and layers of attribution.