Noah Wickham

Right.

And that they have such a struggle thinking about, like I said, investment in something that isn't going to be, you know, your ad dollar of spending ten dollars is not necessarily going to net you.

like 20 in the same day right it's an investment in the idea of growing as a whole and like that takes time that's going to build up over time it's going to snowball into a larger effect that overall grows the brand in the business and i think that's something that a lot of i think just smaller entrepreneurs will initially struggle for but those that can kind of come over that mindset into like this is something i need for you know at least future growth it works exceptionally well for them

Every person who's ever run a business has always had this thought process of, if I put X ad dollars in, I want to see X return immediately.

That's not how it works at the end of the day.

You do need time, so to speak.

Of course, you don't want to be going negative on your advertising, but you can also expect an immediate return on it.

It's going to be a

okay we get a week's worth of data okay now we know how this is doing let's look at the next week how we can optimize it and then the next week and now we're at a month period and it's like oh fantastic we're past this month now we're in a full positive mentality it's like all of that takes time i think just like you said from a data analysis and like understanding and how things are working with customer sentiment and how they're actually interacting within sometimes it can be as simple as say

changing the main image on a product, right?

Because you're just not seeing the clicks you're getting.

Or maybe it's the fact that people are constantly adding the product to their cart or saving it for later.

And that can show the aspect of like, oh, maybe people are only going to buy this product if we have it on a form of sale, right?

And all of those tiny data points, I think, add up to what the overall picture is of how you can actually market your product to the best audience and tailor all of your advertising

over a longer period of time, right?

You know, I see very often, especially kind of newer sellers and everything have this idea that, you know, you can just launch in month one, you're going to immediately just like shoot skyrocket thousands and sales and

all of this.

And it's like, no, that's not how it works.

Like, yeah, you can, you know, I've seen brands become million dollar brands in the course of a year, those same brands are also people that tend to take next to $0 profit out for the first, you know, year, two years, three years, right?

And just reinvest everything.