Noah Wickham

It's like, there's, there's that big, I think, differentiator that people tend to not see, I think.

i'm glad that i did it's really helped me to be able to make better decisions with my advertising because you have to have the advertising like you can't get away from the end yeah in this day and age you you pretty much have to advertise there's no there's no real chance to grow just like fully organic like and there's tons of different levers of advertising to pull you know there's influencer marketing there's you know meta ads google ads email marketing amazon ads like so many different levers you can pull but

Yeah, well, I think that is the thing, especially with like, you know, a keyword advertising or anything like that.

It's like especially on Amazon relevancy that I always talk about.

Right.

And a lot of people think of this of relevancy as like exactly what it sounds like, just something that's relevant to this keyword.

It's like you can have the most.

Relevant literally, you know, I can say playing card deck or something like that and advertise this product on that keyword.

But that doesn't necessarily actually mean relevancy for that keyword, right?

Relevancy is a data oriented thing of are people actually clicking on your product when they are searching that?

Are people, you know, actually converting on that product?

Are people going in purchasing your product over somebody else's, right?

Yeah.

Relevancy, I think, comes into a big factor where people think of it just, is my product relevant to this keyword?

Yes or no.

And it's really more granular than that when it comes to data.

I mean, if you do deck of cards, right, you can advertise this on deck of cards, but there are thousands of different things that people could be searching for when they're looking for a deck of cards.

Or just cards in general, right?

These are cards, but then also a card, you know, a birthday card or something can also be a card that you advertise against.

And so relevancy, I think, comes very, very particularly within that kind of niche and within that idea of like data at the end of the day.