Noah Wickham

OK.

So Amazon's kind of the newer venture into things.

Were you guys just beforehand on direct consumer only or retail?

So you guys obviously the retail and just kind of starting in, you know, I guess almost like trade show, but I guess it's probably more local when you're thinking about it.

Right.

And then, you know, from that, you know, what I guess inspired you to start in the first place?

Well, I think that's a common thing when people are starting brands, right, is this idea of, like, sometimes people will be much more of, like, the ideation and, like, the, you know, product SME and whatnot ends up

Whereas typically they don't actually know what to do with that.

Right.

And it's, it's so interesting whenever, you know, I get to talk to like hundreds and thousands of brands per year.

Right.

And I think a very common theme amongst many brand owners in general is this idea of like, they can come up with products and like they have products ideas all day long and they know their product inside out.

But.

they then come and they're like, well, what do I do with this?

How do I get people to actually see this product, buy this product, and what does that actually process look like as a whole?

I think it's difficult for anyone, to be honest.

I always like to call that the 80-20 rule, right?

I told this story on one of these recordings actually before.

There was a company I worked with probably about eight years ago now.

And that company at the time had 760,000 active SKUs.