Noah Wickham

that kind of growth never makes sense to do right and i think it all comes back to exactly what you're talking about like a data perspective right and this aspect of like if you're not truly taking that data and like making actionable choices that are going to be like positive impact towards that growth then it can just be like all for not so to speak

That's a big hurdle I think a lot of brands in general have that I see is this idea of they almost look at it like a bad ROI decision, right?

Where they're like, well, I could just try and learn all this.

And it's like, well, is your time really best spent trying to learn it when you could have somebody else who has already learned it do it, right?

Think ROI versus like investment aspect.

like even if you're not going to use it long-term, it's still like an idea that you can learn from seeing somebody else who is that expert do it at the very least.

And it's more so than looking at from like investment mindset into the business of, okay, now I'm not only investing into my business, but also investing in like my own learning and growth and knowledge and whatnot.

And that's,

A big thing that I see, I mean, we have tons of clients who will come in and they will have a fully fleshed out team that's doing things internally for them already.

But they're like, we know we could be doing things better.

We want to do 90 days.

We want to do six months with you guys and just kind of take everything that we see you guys do the processes and then just try and implement them and replacements.

Yeah, that makes a lot of sense, right?

It's like, if you already have that infrastructure, and you have like the idea, but you know, you can be doing things better.

It's 100% investment into just trying to see like a long term future.

I think that's a hard part that especially smaller brands tend to have is this idea of like, investing in the business and that like, you can't grow a business with like zero investment.

There's, there's no business in the world that has ever been grown from literally zero investment, you know?

Yeah, well, I think that's the simplest lesson to possibly give someone right is, you know, your time is still valuable.

And like, you have to associate your own time and your own learning curve and everything like that with a dollar figure.

I think that's something that a lot of just like business owners and brand owners, especially smaller ones, like said, who maybe they're doing it part time, or it's just like, you know, something that they're not fully invested in.