Noah Wickham

Cool.

So what exactly are they actually changing?

Currently, reviews are shared across all variations of a product, even when variations have significant differences in features or specifications.

That's the very, very key part there is the features or specifications.

This can lead to reviews that don't accurately reflect the specific variation a customer is considering.

So which parts are actually going to be a part of this here?

Amazon says reviews will continue to be shared for the following variations.

Color pattern variations of the same product.

Cool size variations that maintain the same function like king sized queen size.

pack size or quantity, secondary scent variations for non-scent focused products like lemon scented versus unscented, and then different model fitments for the same product type, like phone cases for different models.

So, okay.

Couple of things to unpack there.

So they gave us what is going to stay the same.

And I think it makes a lot of sense when we're thinking about how product variations work on Amazon.

Currently speaking, you can have a product, let's say a t-shirt, and you can have a black t-shirt, a blue t-shirt, a red t-shirt, a white t-shirt, right?

And all of those products are the same product, just different colors, so to speak, right?

And if somebody buys it, leaves a review on the black t-shirt, and then somebody else buys one of the red, leaves a review.

If you have everything under a parentage, the child variations are going to share those reviews instead of the black and the red both having one review.

They get the nicety of showing two reviews under the parentage.

It's a very common thing.