Chapter 1: What changes to Amazon review sharing will occur on February 12?
Amazon review sharing is dead. And it's not necessarily a bad thing. It actually might be a positive thing for the majority of sellers out there who play by the rules in the way that they're supposed to.
Chapter 2: Which product variations will still share reviews after the update?
My name is Noah Wickham. I'm VP of sales and marketing here at My Amazon Guy.
Chapter 3: How do color and size variations affect review sharing on Amazon?
And let's ignore that I still have all my Christmas decorations up. So they're coming down here soon. But let's talk more about the Amazon reviews dime.
Chapter 4: What is the 'fake parentage strategy' in Amazon listings?
What exactly am I talking about? I first talked about this
over on my linkedin if you are not following me over there i really encourage you to i drop all sorts of news like this immediately over there but it's about this news that amazon brought up the other day which is changes to how reviews are shared across product variations starting on february 12th so what exactly is happening starting on the 12th they're changing the review shared across different product variations to improve the accuracy and help customers make more informed purchasing decisions
Chapter 5: Who will be most affected by the changes to review sharing?
That makes a lot of sense to me. Cool. So what exactly are they actually changing?
Chapter 6: What steps should sellers take to adapt to the new review sharing rules?
Currently, reviews are shared across all variations of a product, even when variations have significant differences in features or specifications. That's the very, very key part there is the features or specifications. This can lead to reviews that don't accurately reflect the specific variation a customer is considering. So which parts are actually going to be a part of this here?
Amazon says reviews will continue to be shared for the following variations. Color pattern variations of the same product. Cool size variations that maintain the same function like king sized queen size.
pack size or quantity, secondary scent variations for non-scent focused products like lemon scented versus unscented, and then different model fitments for the same product type, like phone cases for different models. So, okay. Couple of things to unpack there. So they gave us what is going to stay the same.
And I think it makes a lot of sense when we're thinking about how product variations work on Amazon. Currently speaking, you can have a product, let's say a t-shirt, and you can have a black t-shirt, a blue t-shirt, a red t-shirt, a white t-shirt, right? And all of those products are the same product, just different colors, so to speak, right?
And if somebody buys it, leaves a review on the black t-shirt, and then somebody else buys one of the red, leaves a review. If you have everything under a parentage, the child variations are going to share those reviews instead of the black and the red both having one review. They get the nicety of showing two reviews under the parentage. It's a very common thing.
Now, a problem that has plagued Amazon for many years is this aspect where people will have, let's say, a really, really, really popular product. Let's say you sell something like a Rubik's Cube, right? And somebody will be selling this Rubik's Cube. But what they will do is because this Rubik's Cube sells so, so, so very well, they will also then decide to put their little, you know,
mind game, whatever this thing is that I have on my desk here, they'll put this under the same exact parentage as the Rubik's cube as another game variation. And what they'll say is that this is game one as the variation. And this is game two.
What happens here is that game one that was super popular now is sharing all of the reviews with game two, even though game two is a brand new product and it's not even the same exact product.
This is a very, very common phenomenon, not really phenomenon, but strategy that many people in niches that don't typically have typical variations of their products, such as a colorway, a different sizing or anything like that when it comes to packages that they would choose to try and just get more reviews.
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