Noah

Yes, for like the fact of the company, but also like they're there for the creator.

They're there for trying to understand.

And so like especially like seeing, for instance, like you guys with like battle games, everything, I feel like that's kind of where it's at, where it's now.

It's like you have this thing that is the community, the content and all of that.

that happens to circle back into BattleBox as well, and they almost are in tandem together.

Good thing.

I was going to be talking to you about that afterwards.

I think if anything, from anybody who ends up listening to this podcast, I think that right there is actually probably the biggest takeaway is the fact that, you know, when you're looking at any form of marketing attribution, anything for business, a brand, anything like that, right?

It is, I think, rare, especially for larger brands.

to truly like be getting just somebody clicking on ad who has never heard of you, right?

Like, if you're doing anything correct with your advertising, a lot of your ads are gonna be hitting people who probably in some way, shape or form know about you, right?

And like, to have that as like a survey and get that true attribution versus just like,

a, oh yeah, they clicked on ad for the first time.

They must just have heard of us.

And it's like, wow, did they, right?

Not too many people click on ad then immediately purchase, you know, especially a subscription.

I think that's a great takeaway and a great thing that people should look at implementing themselves.

Well, especially with YouTube content, right?

Because YouTube content, it's like, you know, sure, it's like maybe if you have specifically UTM for in the description that somebody clicks, but how many times is that happening?

They're going to Google searching and it's direct.