Noah

you know, just like ones that are like, yeah, I love this brand.

I love everything that happens.

I love getting every month, but like the ones who are also like, yeah, also be a voice of like just openness and, you know, support and kind of, you know, referral, just word of mouth marketing is always just,

At the end of the day.

absolutely because you have to right and you know the people that are willing to stay with you like the longest or just like the happiest with a service a product anything like that are also just going to be nine times out of ten probably also worth their weight in gold as far as just like again that referral marketing they're they're telling people right exactly whether or not they even tell you that they're telling people it's like

they're telling people and like, you know, it's is one of the one thing you guys have that is almost exceptionally unique that so many brands try and do in this day and age, I think they don't do or at least they don't execute super well is that idea of community that you touched on, right?

And more so outside of just community, you guys have now expanded into like other avenues, right?

Like, for instance, you have your, you have your YouTube TV series, right?

Battle games, battle games.

Yeah.

And that's, it's one of those things where it's like, for you guys, 11 years ago, did you have that as like, initial goal and purpose in mind that we'd be, you know, going into a community type of, you know, brand and building out into areas where we're bringing up, you know, internet TV shows, things like that?

Or was it just kind of like a, it came to you one day, and you're like, this is what I want to do now with this.

Everyone always wants to say it.

I love that.

That is such a, in my opinion, like classic thing, like having a face, having a face for a company is like, we're huge on content, right?

I mean, we're doing it right now.

We're filming podcasts.

And like, it's how we also grew as a company is just like YouTube content, YouTube content, YouTube content, right?

And like,

But a big aspect over the years, like you start to realize that like the content itself kind of almost outgrows the company in some capacities at times where like the community is like almost there.