Noah

So I might have a couple of things to say, but I wanted to kick us off here.

First and foremost, say just kind of asking simple question of for those that are, I guess, uninitiated, what is the realistic difference between a standardized, just like consumer package, good econ brand and a subscription box where like the three key differentiators you would say?

and and go to market it's tough yeah i kind of answered the question i didn't give you three kind of like one i'll take it as an answer you know like because i agree with you i think you know being someone who i mean i've worked with you know subscription boxes in the past and then you know as well been consumer of them right both for you guys and other ones and

From the customer perspective, I think I've always understood that I think that mystery aspect is a big allure, right?

And there are some that you can always look and kind of see what are you going to get ahead of time, and you can do exchanges with some and things like that.

As customer side, I always looked at it, and I'm like, I don't want to know what I'm getting, right?

Yeah, that's part of it.

Yeah, it's like if I get something I don't like, that in itself is more of a reflection on how they're doing different consumers and what they're sending out versus an actual, I would want something, right?

Because if I want something specific, you just go get it as a customer.

So there is that allure.

But I'm kind of curious from, I guess for you guys especially, when it comes to...

like building out and creating, because I mean, realistically, you talk about the idea of apparel, having 1500, right, different skews, every single month, you guys are basically coming up with a brand new subset of skews for the boxes, right?

So like, I guess, how does that process even work?

And how do you guys?

I mean, I assume 11 years, it's probably fine tuned.

But was that just like a giant hurdle when you guys were first kind of launching off?

I always thought that was like...

a better way to go too.

Cause you know, from the aspect you and a buddy can both be signed up for this and both get the same thing.

And then you're like, Oh, this is awesome.