Noah

Look, I tried to give you a little optimism there.

We saw you're, you're, you're calling it out.

Like you're saying all these different items.

I'm like, I'm sitting here waiting and being like, this sounds more like, I don't know, like a, what's a, what's like bespoke post or like, like one of those type of things.

Right.

Yeah.

It's like, you know, if that's, if that's your core audience, everything that sounds like a great, great box, but you know, for you guys, I can already like call.

I'm just like, Oh, I can see the writing on the wall.

How'd you recover from that?

You really can do right.

Sorry for making you have to relive that.

Sometimes you learn from the worst of mistakes.

That's the best you can do when you make mistakes.

I guess a question that kind of made me think there, because you talked a little bit about churn, right?

And I think for the average e-commerce business, like two major metrics that they're always looking at, right, is customer acquisition costs and like customer lifetime value.

For you guys, especially with like the way that, you know, typically box products, everything work.

I assume that customer lifetime value is exceptionally high usually.

And like for you guys, what's like average retention, you know, just any customer in general?

No, absolutely.

One of the things that I always talk to brands about and everything is this idea that I've said when we're thinking of like retention marketing, right?