Noel King
👤 SpeakerAppearances Over Time
Podcast Appearances
I cover between sort of culture, specifically the online zeitgeist, internet trends, social media, and US politics and current affairs.
Okay, so if you're covering zeitgeisty stuff, you must be fairly young.
In your role as Newsweek's Gen Z zeitgeist correspondent, you wrote a piece about how smoking is cool again among members of your generation.
Gen Z's fascination with smoking is really anchored in the way that Gen Z do things, which is it's much more about how it looks than actually practicing it.
I think one of my favorite pieces of data in how Gen Z is having this, like, pushing this smoking revival is a piece of research from the Fashion Data Account Style Analytics, where they've reported that in 2024, 2025,
searches for the term smoking pose were up by 70% on Pinterest.