Noel King

Probably not.

Yeah.

Yeah.

Okay.

So a phrase I see constantly on my TikTok and on my Instagram at the moment is, no, I don't want to go and get a fucking matcha.

And that phrase always comes alongside someone smoking a cigarette.

Why does beer taste so good after freshly whisked matcha?

And yeah, I wanted to go all healthy and shit before saying fuck it and opening a cold one.

I'm also seeing a lot of like healthy dinners with a text overlay of this, but also smoking.

So I'm having my cucumber and my sardines, but I'm also having a Marlboro Light.

So I think there is that kind of maybe nihilistic sense with the kind of response to wellness of being like, okay, well, we've been doing this wellness thing.

We were engaging in this wellness thing around the terms of COVID.

We've all been prioritizing our healths and

Things don't necessarily feel that great at the moment in terms of the world.

So it feels like kind of a natural response of like, I think it was the cut that just ran an editorial titled, I mean, why shouldn't we all smoke cigarettes again?

With each passing day of this absolutely deranged year, my desire to contemplate how to make sense of it all while puffing on a cigarette grows.

But it's interesting in terms of government intervention because governments are doing really everything they can to stop smoking.

The UK has just made it so anyone born after 2008 will never be able to buy cigarettes in a shop.

The British Parliament passed a bill proposing the toughest anti-smoking measures in the world.

It is a landmark bill, my lords.