Nouran Farouk

So from day one, we designed Doocy to be scalable, but the reality on the ground, we required constant adaptation.

Like cultural change doesn't scale like code.

Trust doesn't scale like infrastructure.

Every city, every neighborhood had unique dynamics, fears, and norms.

So we built flexible systems and processes that could adapt while still maintaining a consistency and safety and service quality.

Eventually, once we mastered scaling trust alongside technology, growth became more organic and sustainable.

My name is Nouram Farooq.

I'm the CEO and co-founder of Dulce.

There's nothing on the back end.

Ducey in Arabic means take the risk and ride.

Ducey is the first women-only scooter ride healing platform in Egypt.

We also offer other services such as training.

We train women on how to ride scooters and bicycles.

We also offer them job opportunities in the micromobility sector as instructors or delivery riders, as well as offering them other services like maintenance, self-defense, and e-commerce service.

Dozie started with a very personal frustration.

My sister and I wanted to learn how to drive a scooter in Cairo, but the process was unsafe and almost impossible to navigate.

It made me realize that this wasn't just a personal inconvenience.

It was a structural problem.

Women in Egypt and much of the MENA region face cultural, safe, and accessibility barriers that limit their mobility.

So we built Doocy to solve that problem.