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Nouran Farouk

๐Ÿ‘ค Speaker
106 total appearances

Appearances Over Time

Podcast Appearances

And we underestimated the emotional and psychological barriers women face, like fear, social pressure, and safety concerns.

So that mistake forced us to rethink the experience, adding layers of reassurance, community support and trust building.

And the team responded with humanity and creativity.

And that moment actually strengthened our culture and our product.

It reminded us that mission and embassy must always drive decisions.

I believe that the future is regional and transformative.

We are expanding across MENA region and Africa, launching our female-only ride-hailing platform across many countries, and creating mobility-based job opportunities for up to 1 million women across Africa.

And long-term, also, Doocy aims to redefine urban mobility to be cleaner, safer, and inclusive, and also empowering women economically.

We want cities where women can move freely without fear and where mobility itself becomes a platform for social change.

For expansion of the team, we're actually recruiting all the time.

We are looking for instructors because they are the main part of the team.

And actually, when we are thinking about expansion to other countries, we're also looking forward for companies that are in the same mission as Ducey.

So we can work on recruiting female instructors in those countries that we are planning to expand to.

So these are the main plans for expansion of DOSI across many cities or across other countries, especially in the MENA region, where women are facing the same problems, the same cultural norms, and also in African countries.

I don't have a person in mind that influences my work, but I am inspired more by founders who combine patience, ethics, and execution, and those also who can scale reasonably without compromising values.

I'm also inspired by women who quietly break barriers every day, often without recognition, and they remind me that why this work matters and also push me to keep innovating, so to speak.

So my advice to any young entrepreneur is to start with a real problem that you deeply understand and don't wait for permission.

Also build something small, test it fast and let your users guide you.

Choose your team carefully.

Those skills are important, but shared mission and values are critical.