Oprah Winfrey

Like the same energy she brings with you, Oprah, she gives to us and just everyone in our orbit.

So we're very grateful.

So what did you see in them?

What was it you saw?

How has Cakes grown since teaming up with Emma?

Oh, my gosh.

When we met Emma, we were doing about $5 million of business that year.

We have grown with Emma to $100 million.

And really, we said on the show and we say our mission is to do what Spanx did for butts but for boobs and really redefine this whole category of how women are dressing today.

And it was really Emma who worked with us to really establish like we have this product idea, but how do we really make this like a movement that lasts in the culture and complements how women want to dress, how women want to feel.

They don't want to be worried about what bra they're going to wear.

They just want to be able to walk out the door and go tackle whatever amazing things they have to do that day.

So from 5 million to 100 million, pretty good, I would say.

I think the thing when someone like Emma tells you this is going to be big, it gives you permission to think that for yourself.

And I just think, and you don't need, you know, someone to say that to you, but it almost allowed us to think bigger and dream bigger and think of this differently.

This isn't just a product.

This isn't just like a great product idea or a great single product that's going viral on social media.

What if this becomes something much bigger?

It's just like really changed the trajectory of where we were going, what we believed for ourselves.

And it's just so fun.